Dusit Hotels and Resorts inks partnership with Generator and Freehand Hotels

Dusit Hotels and Resorts officially entered a strategic partnership with award-winning hospitality developer Generator and Freehand Hotels.

The partnership aims to synergise the companies’ developmental resources in order to pursue sustainable international growth for their respective brands.

Under the partnership, Generator and Freehand Hotels will leverage its extensive network and strengths in developing lifestyle hybrid accommodation models in the affordable lifestyle segment in Europe and the USA to seek opportunities to introduce Dusit Hotels and Resorts in key destinations in both regions.

Similarly, Dusit Hotels and Resorts will leverage its presence in Asia and the Middle East to seek opportunities to introduce The aim here is to bring Generator and Freehand’s signature boutique hotel-hostel hybrid model to major urban destinations such as Bangkok, Manila, Kyoto, Dubai, and Abu Dhabi, as well as popular islands Phuket and Bali.

Everyone wins

Dusit International vice-president for development Siradej Donavanik said of the agreement: “It’s a real win-win situation for both companies. It broadens our development horizons without compromising our existing brand portfolios, allowing us to capitalise on prospects that might not align with our current brand offerings. We are delighted to collaborate with Generator and Freehand and look forward to breaking new ground with many exciting new signings ahead.”

Alastair Thomann, CEO of Generator and Freehand Hotels, added: “This groundbreaking partnership marks an exciting new chapter in the growth trajectory of our companies. Dusit’s unique blend of tradition and innovation aligns perfectly with our vision for delivering culturally rich experiences for inspired travellers worldwide.”